Product Launch Venues Brisbane: How to Make a Statement

• Enhance your aesthetic: Choose a venue whose look matches your product.
• Craft a dramatic reveal: Reveal your product with lighting, drapes or a walkthrough.
• Set up photo ops: Have branded plinths and pillars to inspire social media content.
• Live product testing: Demonstrate your product for your guests yourself, putting on a show.
• Sensory branding: Use a custom scent and/or signature playlist to get your message to stick with your guests.
• Edible storytelling: Create a menu that matches your product.
• Interactive drinks: Display your logo on your drinks with a cocktail stirrer or sticker.
• Use projections: Use the entire room to tell your product’s story.

 

When you introduce a new product or service, it’s not just about making it available. Product launches are about creating a moment and making a statement. The right venue can go a long way toward making your product unforgettable. It’s not just about seating and catering - your venue can also help you show your product in the right light. So, let’s find out how you can make a statement.

 

Enhance your aesthetic

Your product or brand most likely already has a look of its own. So, why not enhance your existing aesthetic with a venue that matches it? For example, you could showcase an eco-friendly product in a bright outdoor venue or introduce people to your fledgling brand in a small, industrial rustic venue.

 

Craft a dramatic reveal

A venue that offers you the opportunity to stage a dramatic reveal of your new product with long drapes, a focus-shifting change in lighting, or a staged walkthrough is a real plus. Unveiling your product this way will help you build suspense before you show it.

 

Set up photo ops

In the age of social media, viral content is a form of marketing in itself, and it’s one that you don’t have to pay for. So choose a venue that lets you set up branded plinths, custom backdrops, or even interactive zones where guests can try your product.

 

Live product testing

If it’s not feasible for your guests to use your product, there is another way to put on a show. Instead, you could put your product’s durability or power through its paces by yourself, for your audience, putting it through high-stakes testing.

 

Sensory branding

You know how scents can transport you right back to a specific moment? Using scents in your events and marketing is similarly effective. You could choose a custom scent for the room. A signature soundscape or playlist can also work well to get your message into your attendees’ heads. At the end of the event, you could give attendees an air freshener with your logo so the scent and message stay with them for quite some time.

 

Edible storytelling

Brisbane chefs know how to create all sorts of interesting meals and snacks that will get your attendees talking about your product. You can design a menu where the colours, ingredients, or other elements of the presentation mirror your product or its features.

The Royal ICC is home to a dedicated, world-class culinary team that creates award-winning menus from local produce. Rather than standard function food, the team works with clients to craft customised sensory menus and match specific aesthetics, from minimalist design to sustainable, earthy construction. They can help you create colour palettes to match your business perfectly.

 

Interactive drinks

Have drinks on display as attendees walk into your event, with a small decoration like a cocktail stirrer or sticker featuring your logo. These will pair nicely with some signage displaying your product or brand’s hashtag to encourage viral, hands-off self-marketing.

 

Use projections

A venue with a blank space might already suit your product to a T. But why not tell more of your story by projecting onto this blank canvas? Use the entire room as an animation that shows your audience how your product made it out into the world.

 

Create a spatial journey

If you’re using a venue with a large, adjustable room, or multiple rooms open to guests, another good idea is to set up a story for your product that guests will naturally flow through. You don’t have to build an absolute maze, but use graphics and information on the walls, or some of your own materials, perhaps some different prototypes, to allow your guests to see what your product was like in its different stages. 

At the Brisbane Showgrounds, we have 21 versatile event spaces for you to guide your attendees through. The choice is yours to get creative with!

 

Thanks to our tech partnership with Microhire, our venue features massive LED screens. You get 60 metres of tracking, plus our new 12-metre screens that deliver 17 million pixels of crystal-clear graphics. Whether you want to transform the room with your branding, one thing’s for sure - your attendees will never forget your product launch at the Brisbane Showgrounds.

 

At Brisbane Showgrounds, we’re a world-class multi-purpose events and lifestyle precinct, just 1.5 km from the CBD. We host more than 250 events every year and can accommodate crowds of over 25,000 people. Whatever you’re planning, book your event with us today!